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  • Writer's pictureJaime Ventura Energy Consultant




Henry Ford, one of the iconic leaders of the automotive industry, had a unique approach to recruiting team members. Before doing so, he used to share a lunch with the candidates. However, his attention was not on the menu, but on the salt shaker.

If the candidate seasoned the food before eating it, Ford would not hire him. The reason behind this curious test? This fact indicated, and also with a high probability of certainty, an inclination of the applicant to execute a plan before testing it.

There are many examples of “salting food before eating it” that have already been reviewed in our previous publications such as: the trolley dilemma, the Midas touch, the McNamara fallacy, the Galileo story, the Mandela effect, the myth of Sisyphus, Ockham's razor, the success syndrome, the do something syndrome, the Concorde fallacy, the hammer bias, the Cobra effect and the “piñata” effect, among others.

This Ford anecdote, and previous reviews, highlight a fundamental truth: the importance of testing before implementing. In today's era, where information and data are flowing at our fingertips, we can harness the power of experimentation and continuous adaptation.

In the business world there is a concept called "The Control" which refers to proven and almost always winning strategies that are constantly reused. However, this is where the Integration Coefficient IC comes into play, breaking “the Control" cycle. The IC is more than a formula; it is a comprehensive approach towards innovation and sustainability.

The IC, through the constant support of a digital ecosystem oriented towards the new trend of collaborative economy, advocates the integration of world-renowned top-level factories, for offering a unified guarantee, for solutions that address real needs and adapted to the market and for optimizing the supply chain for maximum efficiency and significant price savings at the consumer level. This approach drives the creation of an experience that goes beyond a simple purchase and promotes feelings and emotions that, when shared between users and their suppliers, allow for continuous growth in sustainability.

Following the philosophy of Henry Ford, the Integration Coefficient IC reminds us that true innovation lies in continuous experimentation and constant improvement of what already works. Avoid "Control Bias" (salting food before eating it) that promotes monotony, lack of research and forgetfulness of customer satisfaction. Thus, the Integration Coefficient IC becomes our guide to change paradigms and create a sustainable and promising future.

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