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  • Writer's pictureJaime Ventura Energy Consultant

MARKETING AND SUPPLY CHAIN ANALYSIS

Updated: Jul 15, 2023

INTEGRATION COEFFICIENT IC IS THE MAIN TOOL WE USE TO GUARANTEE SUCCESS WHEN USING OUR SOLUTIONS


Marketing and Supply Chain analysis

Today’s message is based in three famous quotes from Bill Gates:


The first:A bad strategy will fail no matter how good your information is, and lame execution will stymie a good strategy. If you do enough things poorly, you will go out of business. The takeaway: How you gather, manage and utilize information will determine whether you succeed or fail at business”.


The second: "Your most unhappy customers are your greatest source of learning. The takeaway: Even if you think your product is flawless, it’s the general public that will ultimately use it – so, if buyers feel that something could do with improving, then listen”.


The conclusion is simple. If the solutions or products that companies are proposing are not coming from a deep marketing and supply chain analysis, failing will be the best horizon to expect.


Integration Coefficient IC process is the main tool we use to guarantee success when using our proposed solutions. It takes into account all the variables shown on the post to provide our innovative solutions in solar, led lighting, power quality, batteries and electrical backup.


Then our strategy to provide maximum satisfaction to customers rest on the following items:


- Differentiation through corporate reputation that consists of using conceptual engineering to adapt products to the real needs of the market and turn them into satisfaction feelings.

- Better prices as a result of the integration between International Suppliers and the local market, by focusing on the market segments closest to the end user that currently do not have enough power to access international providers.

- Innovation on the proposed solutions that allows transforming the current relationship between suppliers and customers, in a synergy with a win-win orientation, thus creating a more expeditious path towards environmental sustainability.


Then, we can add the third quote: “People always fear change. People feared electricity when it was invented, didn’t they?. The takeaway: Ignorance and uncertainty over something new will always be present. But, regardless of what the masses may think, exploring the unknown stokes innovation. Don’t be feared of trying to do something unconventional”.


We invite you to know more about our solutions subscribing to our website. Welcome all.


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