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  • Writer's pictureJaime Ventura Energy Consultant

YOU HAVE GOT A FRIEND

Updated: Feb 27

BUYING EMOTIONS, LINKS, SHARING AND ALLIES


Customers are looking for a Friend

As in the famous song by Carole King: You Have Got a Friend, we are willing to emulate its lyrics by studying the determinants that stimulate consumer buying behavior in the marketplace, as we know that above all else, customers are looking for a friend to trust.


Certainly, the competition usually seeks, with its marketing models, that almost all buyers justify their purchase based on the advantages or usefulness of the product, as well as its price and convenience, among other "tangible" reasons.


But in reality what customers want or need is to buy an emotion, a link, something to share with others; not facts and reasons. What is more, clients buy friends and allies and with our work through our marketing and manufacturing process based on the Integration Coefficient IC, what is achieved is to become a reference for them and that with this, they become feel privileged to belong to the, even until now, exclusive club of those who support sustainability.


"Winter, spring, summer or fall

All you have to do is call

And we'll be there

You have got a friend"


Please Contact Us for more information.


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