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  • Writer's pictureJaime Ventura Energy Consultant

THE DANGEROUS SYNDROME OF DO SOMETHING

Updated: Jul 15, 2023


The dangerous syndrome of do something

Soccer statistics say it all. In a third of the penalties, the player kicks the ball to the left of the goal. In another third, he kicks it to the right. And in another third, to the center. Therefore, if the goalkeeper stays in the center it is much more likely that he will avoid a goal.


Paradoxically, when analyzing penalty shootout data in different major leagues around the world, it was discovered that only 6.3% of goalkeepers remain in the center. Why? The public would not forgive inaction. It looks better if you do something, even if it costs a goal. Inaction has no press. This kind of statistics have originated a famous phrase: The Dangerous Syndrome of Do Something.


The same is true in the business world. Acting is not the same as solving a problem. Many times, we waste time and money doing things that we didn't know how to evaluate and stop in time. We mistakenly believe we only have two options, to act or not to act. Worse still, when the market becomes more difficult (the scorer is about to break the net) more errors are produced inside the goal area, (fouls) that generate more penalties and since we still think it is better to keep moving, the probability of solving the problem decreases even more.


However there is a third option. Assess the situation thoroughly. Gather more information. And only when you are sure that the action will improve or solve the problem, act.


That is why our organization has taken its time creating solutions completely adjusted to the needs of the market and, even more, of the clients. With our Integration Coefficient IC, Marketing and Manufacturing process, we have achieved solutions that are based on data that we collect from the questions, for us basic, that we ask customers: What do they: think? feel? see? say? do? hear? suffer? expect?.


All this before developing the solutions involving the factories in the process and creating an Integrated Supply Chain that brings customers closer to the factories with very significant acquisition savings, unified guarantee, use of TOP technologies from manufacturing units of great international prestige plus the opportunity for customers to express their satisfaction through our digital mix of communications and thus creating an expedited and natural path towards a more sustainable world.


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