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  • Writer's pictureJaime Ventura Energy Consultant


Updated: Jul 18, 2023


The third wave society

Alvin Toffler was an adviser to companies and governments worldwide on advances in technology, politics, economics, and society.

He was a prominent futurist and the proponent of the theory of "The Third Wave Society". In his theory, Toffler has explicitly discussed the role of knowledge and technology in effecting changes thus shaping the coming of the new type of society in the future.

He said: “The illiterate of the 21st century will not be those who cannot read and write, but those who cannot learn, unlearn, and relearn".

Over time, the business game has changed from one where money was the most important thing to another where the right knowledge and skills play a bigger, fundamental role. Knowledge and other concepts such as beliefs and character traits are more important. Psychology is now used instead of message repetition. Being smart is no longer about having elite knowledge; it's about being elite at finding the knowledge among a group of other experts and using it for the benefit of all. It is the ability to see the holes in the game. It is the ability to efficiently search for the right information, to be in the right places to get the right information at the right time. It is the ability to differentiate ourselves with innovation.

There is a new reality where you have to stand out, you have to be different, you have to capture the attention of the market. Again, this is crucial.

Now the market is divided between those who can stand out and differentiate themselves with their communication and those who cannot such as the 21st century ‘illiterates’ who have been unable to unlearn and learn again; those who refuse to eliminate their blind spots and to offer the solutions that will become emotions and feelings in the minds of the benefiting clients, as well as get positive references making the client part of your promotion team. And we know how to do it for our solutions based on our Integration Coefficient IC manufacturing and marketing model that provides an Integrated Supply Chains with Unified Guarantee: On grid, In grid and Hybrid solar kits, Solar farms, Solar Off Grid plants, OEM battery projects, Power Quality and Backup, Outdoor Led Lighting and Real Specs solar led lamps, among others.

Ready to relearn more? Please Contact Us.

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