THE DELAY OF OBVIOUS IDEAS

We cannot speak of the modern toilet until 1597, when John Harington, inventor of the toilet, wrote an article describing the operation of a valve water closet. With this new ingenuity of his invention, he wanted to present it to Queen Elizabeth I of England, who, according to her biographers, had a very delicate sense of smell.

However, it is not until 1857 that Joseph Gayetty invents modern toilet paper. Initially, it was marketed in a square package instead of a roll, and it was usual that, to help with some intestinal complications, the paper was impregnated with Aloe Vera.

In 1879, the British businessman Walter Alcock (1871-1947), in London, introduced an important innovation in this paper: instead of selling toilet paper in individual sheets, he invented the roll of sheets to tear off, separating each portion by perforated dots. This change occurred almost three centuries after the first modern toilet.

These events lead us to ask how the human brain can understand incredibly complex and intricate concepts, but frequently (and perhaps most of the time), it is still incapable of recognizing the obvious, the simple solutions, causing The Delay of Obvious Ideas.

Similarly, regarding the solar panel business for domestic use, silicon cells, as the current ones, were developed in 1954 at Bell Laboratories. However, it was in 1970 that they began to be used on roofs. The initial costs are almost unmentionable today (thousands or hundreds of dollars per watt). However, solar technology has improved its efficiency remarkably over time, and market massification has allowed today's lower prices.

But why is it still so difficult to justify the investment in solar systems? Our manufacturing and marketing model: Integration Coefficient IC, allowed, until almost the end of 2015 (60 years later), the commercialization of Do It Yourself oriented solar On Grid kits that can be purchased by homeowners with substantial savings compared to the current supply chain, with a unified guarantee, top-of-the-line international equipment, and great satisfaction.

The kit concept, seen today, seems very simple and obvious, but resilience is an issue in the current market. Help us get over it.

Curious to Learn More? Our experts are here to discuss how the Integration Coefficient IC model can empower your business or institution.